LocalHotelDirectory.Com Brings Cost Effective Search Engine Optimization to the Hospitality Industry
Chicago, IL (PRWEB) June 11, 2007 -- LocalHotelDirectory.com, a new "Local" search marketing product, makes it easy for any hotel or resort to manage their local online profile and submissions to the major search engines, local directories and online yellow pages in one place. Once a hotel signs-up for the service, search marketing experts create a "Local Hotel Profile" web page that is promoted across the Internet via dozens of distribution partners. Listing with LocalHotelDirectory.com is easy, affordable and 100% trackable.
Local search marketing just became more relevant in the hospitality industry based on Google's recent "Universal Search" upgrade. Google's hitting several of its vertical search services all at once, then bringing back those results to blend in with "regular" results. "Video Search" and "Map Search" (i.e. Local) have always been search options, but most people just go to google.com and do a search, now these items are being integrated into the overall search results.
Many hotel chains have recognized the need to implement search engine optimization (SEO) strategies to generate visitors and customers from the major search engines. Some studies show that "organic" SEO visitors from the search engines are some of the highest converting sources of web traffic. Google has raised the stakes because now hotels must consider a "video" and "local" search strategy to remain competitive.
More and more consumers are going online to book their travel. According to TravelClick, the Internet accounted for 38.3 percent of 2006 brand hotel bookings. What is changing is how consumers are searching and how the search engines are displaying search results. Nielsen/NetRatings conducted a survey last year to determine how U.S. consumers were using the Internet. Seventy percent of the 2,866 respondents reported using the web to search for a local business.
Search Jupiter, FL Hotel on Google and you will see the #1 "Local" result is Jupiter Beach Resort integrated into the standard search engine results. Additionally, this property is utilizing a unique "888" number for call tracking to quantify the performance from this channel. Jupiter Beach Resort leveraged the LocalHotelDirectory.com service to achieve these results. Jupiter Beach Resort already had local listings, but the service helped improve their listings and track results. "I am interacting with more and more guests that research our product online, so it made natural sense to try and reach out to this audience using this service", stated General Manager Jeff Castner.
"Local" search results on Google, YAHOO! & MSN are also used to display some "mobile" search results for people searching on cell phones. This means that a "Local" search marketing strategy indirectly translates into a "mobile" search strategy. Just when the hotel industry was catching up to standard search engine marketing, Google raised the stakes. And just as Google raised the stakes, LocalHotelDirectory.com provides the tools to keep hotel owners ahead of the curve.
About www.LocalHotelDirectory.com
LocalHotelDirectory.com is a new product that is easy, affordable and 100% trackable. Search marketing experts create your "Local" hotel profile once and the data is distributed to over twenty major search engines, local directories and online yellow pages. Once the "Local Search Promotion" page is live each hotel can login to view the following reports: profile views, search engine clicks, call tracking (unique 888# included with the service), caller #, date and status of call, clicks to web site, e-mails from local profile and number of times users printed the hotels unique Google map. Online product overview available at: http://www.localhoteldirectory.com/overview/player.html.
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